Building an outbound sales program (whether it's your own "Internal Team" of prospectors doing it, or if you use an External team like an outside prospecting company) is challenging, and companies don't understand all the risks... most of which are avoidable.

Aaron Ross (author: "Predictable Revenue" & "From Impossible To Inevitable") shares essential ideas and tactics on how to decide on the right outbound strategy, model and steps to begin with so you get it right the first time, plus hosts a panel of inside sales managers sharing their similar mistakes made.