Speakers
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Description
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO. Here's what to expect:

- Learn how to approach pricing & packaging in a data-driven manner
- Gain an understanding of the best monetization strategies for each stage of your company's growth
- Hear case studies on the dramatic impact of pricing & packaging from leading SaaS companies

The session will be led by Blake Bartlett and Kyle Poyar at OpenView, the expansion stage software VC.