Most technical founders excel in product and engineering work; they know how to pull together a great technology team to build something visionary. Few of these technical founders understand out of the gate what's required to sell the thing they've created. In the last couple of years, the rise of machine learning technology in enterprise SaaS products has made the playbook even more complicated.

In this fireside chat, you'll hear from Kieran Snyder, the CEO and Co-Founder of Textio in conversation with Steven Sinofsky, former President of the Windows division at Microsoft and current board partner at Andreesen Horowitz. They'll share their lessons on how to navigate sales with a product background and how to use data to your advantage within the sales process.