Lee Davis - Sr Director, Marketing / Bluewolf, an IBM Company
Evan Liang - Co-founder & CEO / LeanData
Menaka Shroff - Global Head of Marketing, Devices & Mobility / Google Cloud
Lars Nilsson - VP, Global Inside Sales / Cloudera
Over 57% of business leaders don't believe their lead flow is creating an ideal customer experience. Marketing leaders complain about lack of lead follow up while sales teams frequently undervalue lead quality or never receive the leads in the first place. These issues exacerbate as teams grow, territories change and marketing programs scale. During this panel, composed of experienced marketing and sales leaders, you will learn:
- 5 tips for building a friction-less funnel
- How lead management drive pipeline efficiency
- Best practices to eliminate busywork so teams can focus on generating revenue