Software for vertical markets – whether in construction, insurance, auto, transportation, healthcare, restaurants, or elsewhere – is the next big opportunity in SaaS at $1 trillion of potential market cap. Vertical markets provide the opportunity to deliver and capture greater value (and revenue) per customer, grow faster through referrals and network effects, eliminate churn, reach 80%+ market penetration, and expand into additional products and services to deliver and capture still greater value (and revenue).

We’ll discuss the playbook for winning in vertical markets, put together from best practices and lessons learned across various vertical market SaaS companies and investors.