SaaS founders and their teams are under tremendous pressure to grow ARR. It seems, at times, growth is all we are hear about and will be judged on from peers, investors, and our community. So how do you achieve the growth, show strength, and make the right decisions for a SaaS business, while being vulnerable and a good human? As builders of SaaS companies, we are reminded perhaps more often than most who build and sell technology, that our customers are real people, influenced by how we act. The world is growing weary of the technology industry as a whole. Tracy will discuss how PlanGrid has consistently grown ARR based on sound business decisions while also considering a human first path, that is real, raw, and emotional.