Launching a new product is never easy, especially when you’re doing it in a mature space loaded with entrenched competitors backed by deep pockets. But with sleepy incumbents comes inefficiencies, outdated technology, and ultimately, unhappy customers. That means huge market opportunities for entrepreneurs and companies who can be more nimble, try new things, and actually make changes they think customers want. In this session moderated by The Hustle's Co-Founder and CEO, Sam Parr, Highfive CEO Shan Sinha describes how he identified a disconnect between the expensive, antiquated video conferencing market, and how he envisioned a better solution — disrupting a stale industry in the process.