Mada leads marketing efforts and is a co-founder of Branch, a startup that provides deep linking technology to mobile app developers and marketers. Branch has grown a 25,000-person Mobile Growth community in 50 cities around the world and now powers deep linking for over 15,000 apps and 1.5 billion users around the world. Mada was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all 35 & under and sits on the board of the App Developer’s Alliance.