Full Name
Job Title
VP Research
Speaker Bio
Megan leads the SiriusDecisions research organization. Together with our team of exceptional analysts, her mission is to help our clients apply data-driven insights and best-practice frameworks to their real-world priorities so they can deliver exceptional growth and customer experiences.

Megan is a sales and marketing thought leader with more than 20 years of industry and professional services experience. She has worked both in – and for – organizations to build a wide variety of collaborative sales and marketing deliverables that drive systematic, predictable growth. Prior to SiriusDecisions, Megan was a consultant with Satmetrix Systems, the leader in customer loyalty solutions and co-developer of Net Promoter, the gold standard metric for linking loyalty and revenue growth.

Megan also spent five years as manager of marketing and sales effectiveness for Praxair, where she worked with the two functions to improve performance in the areas of demand creation, communications, customer research, search marketing and sales optimization/enablement. She was also a consultant with the Peppers and Rogers Group (PRG), the world’s leading relationship marketing boutique consulting firm, where she helped a broad range of organizations employ customer value and needs analysis to develop customer experiences that would set them apart in their marketplaces while maintaining disciplined marketing investments.

Finally, as a consultant with Gartner, Megan worked with software companies on competitive strategy and innovative ways of delivering knowledge to their sales organizations.

Megan received an MBA from Cornell University and a BA from the University of Connecticut.
Megan Heuer