Leore Avidar is the co-founder and CEO of Lob.com, an API company that automates the offline world with intelligent services for Print & Mail and Address Verification. He started his career as a trader on Wall Street but moved to the West Coast to pursue his entrepreneurial ambitions. Prior to founding Lob, Leore was a Technical Business Developer at Amazon Web Services working closely with startups, accelerators, and VCs. He is passionate about building a company where people stay for 30+ years and have an emotional connection to the company.